CVC growth system: A modular growth journey
Clients can start at the most relevant point, while the overall system provides guidance from insight to transformation to scale.
Start with Diagnose when uncertainty is high.
Start with Transform when leadership needs managed change.
Start with Scale when speed matters and the commercial logic is already understood.
Diagnose
Use when uncertainty is high and leadership needs an evidence-based view of GTM fit, TAM, PMF, pricing, revenue quality, and sales effectiveness.
Client value: reduced risk, clearer priorities, stronger internal alignment, and a practical growth roadmap.
Transform
Use when the issues are broadly known, but execution discipline, governance, and ownership are missing.
Client value: a 100-day program that converts recommendations into measurable action, milestones, and accountable change.
Scale
Use when the operating model is clear and the priority is market-facing throughput—inside sales, field sales, omnichannel, and country or segment expansion.
Client value: faster revenue generation without building a heavy fixed sales infrastructure up front.
Delivery for Diagnose (selective fit – tailored to client requirements)
Market position & TAM validation: Evaluating Total Addressable Market (TAM) through bottom-up analysis (customer data) and top-down research to ensure growth assumptions are realistic.
Product-market fit: Using customer interviews and other data to verify viable offer and differentiation.
Revenue quality & customer concentration: Analyzing pricing strategy, Net Revenue Retention (NRR), Customer Life Value (CLV), and identifying risks where a high percentage of revenue depends on a few customers.
Sales effectiveness & process: Examining sales strategy, organization, process, sales rep productivity, sales cycle length, conversion rates, and CRM hygiene to verify effectiveness and scalability.
Marketing efficiency & technology: Assessing Customer Acquisition Cost (CAC) payback and if the existing tech (CRM-focused) can support future growth.
How we deliver
Advisory service: usually a 6–10-week project, onsite and remote.
How we price
Fixed project/price: usually €15,000–€30,000 depending on scope.
Delivery for Transform (selective fit – tailored to client requirements)
100-day growth plan: Translating strategy into executable plans and driving measurable improvements in EBITDA, cash flow, growth, and execution discipline.
Continuous monitoring: Adopting an "always-on" approach to monitor risks in new partnerships or account activities, as companies or markets can change rapidly.
Mitigating execution risks: Identifying potential pitfalls, such as competitive threats, emerging technology, or inter-company risks ensuring smooth implementation.
Value creation focus: Identifying levers for operational improvement, such as CRM technology modernization, distribution network adjustments, and sales re-organization.
How we deliver
Advisory service: usually a 4-month project, onsite and remote.
How we price
Premium subscription tier: €9,600 monthly.
Delivery for Scale (selective fit – tailored to client requirements)
Rapid market entry without long ramp-up: Capturing market opportunities rapidly by leveraging an extended SF with trained sales consultants, local/country sales system insight, interim sales management, and AI-driven technology.
Cost-effective expansion (lower financial risk): Avoiding full-time salaries and benefits, vehicles, office space, recruiting and onboarding – variable cost only. Ideal for testing new markets or scaling cautiously.
Focus on core strengths: Staying focused on core strengths like product development, operations, marketing, and customer success for key accounts while an extended SF handles market expansion and penetration, lead generation, and upselling.
Better market insights - without market research cost: Having access to real market data provided by people on the ground, constantly updated, more cost-effective than formal research.
How we deliver
Temporary B2B sales support < 12 months (Extended SF), or long-term managed service (Sales Agency).
Europe-wide field sales execution capability with local/country sales systems intelligence.
How we price
Extended SF: Requirements-driven subscription tiers:
€3,400 monthly (inbound sales), or“ + extended SF in "extended SF (B2B)
€4,900 monthly (inbound + outbound sales).
Sales Agency: 12% - 3% sales commission on incremental revenue which CVC generates for the client. Commission payable is offset against the monthly subscription fee at the end of each year.
Delivery for Scale (selective fit – tailored to client requirements)
B2B sell-in: Provide seamless channel integration (pricing, availability, messaging) and smarter B2B sell-in to retailers who increasingly expect omnichannel capability.
Converting brand presence at the POS into measurable sell-out gains: Maximize in-store sales performance with retail-trained sales consultants executing on-floor selling, replenishment, customer engagement, and POS improvement.
Elevating the in-store brand experience: Ensure products are presented consistently across country markets and POS with professional visual merchandising, strengthening brand equity and supporting omnichannel campaigns.
How we delive
Temporary B2B sales support < 12 months (Extended SF), or long-term managed service (Sales Agency).
In-store merchandising includes Visual Merchandising (VM), or instore sales, or both.
Europe-wide field sales execution capability with local/country sales systems intelligence.
How we price
Extended SF (D2C): €3,400 monthly subscription fee.
Sales Agency: 12% - 8% sales commission on incremental revenue which CVC generates for the client. Commission payable is offset against the monthly subscription fee at the end of each year.
In-store merchandising: location-based day rates for VM and retail instore sales are quoted.